Advertising and Promotion (grades 10-12) – Semester (2510)
This course provides the student with an understanding of basic marketing principles and training for entry-level job positions in
advertising and display. Emphasis will be given to human relations, communications, selling, management, mathematics, and budgeting. Students will create, produce, and evaluate props, exhibits, and advertising strategies.


Retailing (grades 10-12) – Semester (2520)
Retailing is a program that will prepare the student to operate businesses that sell, rent or lease goods and services. This course will
provide activity-oriented training in buying, storing, pricing, advertising, display, selling, financing, and other activities necessary for
successful business operations.

Marketing (grades 10-12) - Semester/Year (2540)
This introductory course teaches concepts of entry level business and marketing functions. Topics covered prepare students for marketing careers: selling, financing, product planning, purchasing, logistics, promotion, career development, economics, communications, human relations, and marketing operations. Recommended as the foundation course for additional marketing training.